Disclaimer: This content is informative only and has no connection with government agencies or promises of guaranteed income. The results presented depend on your effort, strategy and consistency.
What started with a simple idea — selling love strawberries to make extra income — turned into a growing business.
Demand increased, orders kept coming and I realized it was time to professionalize.
And that's exactly what I did.
In this article, I'll show you how you can also turn this delicious treat into a real business, with a brand, customer loyalty, increased orders and frequent sales throughout the year.
Step 1: Name your business
Every brand starts with a name. It needs to be simple, easy to remember and related to what you sell.
Suggestions:
- “Sweet on a Stick”
- “Strawberry Enchantment”
- “Love in Layers”
- “Sweet Treat”
- “Crispy Love”
After choosing the name, create a profile on Instagram and WhatsApp Business. Use a good photo of your product as your profile image and start presenting yourself as a brand, not just a seller.
Step 2: Create a visual identity
You don't need to hire a designer at the beginning, but it's important to have standards in photos, colors and captions.
Practical tips:
- Always photograph strawberries in natural light.
- Use neutral backgrounds (kraft paper, white or wood).
- Create a “digital menu” with the types of kits, prices and delivery conditions.
- Use apps like Canva to create simple artwork.
Remember: you sell much more than just candy — you sell experiences, gifts and affection.
Step 3: Define your target audience
Understanding who you sell to is essential.
Your main customers could be:
- Boyfriends and couples in love (romantic gifts)
- Parents of children (parties and souvenirs)
- Companies (events and giveaways)
- General public on commemorative dates
Each group can have a different type of communication. For example:
- For couples: “Show affection with a sweet and unforgettable gift.”
- For children's parties: “The strawberry of love that children love!”
Step 4: Expand the menu
To have recurring sales and retain customers, you need to offer variety.
Ideas to expand:
- Strawberry of love with chocolate (half coverage)
- Strawberries with colorful sprinkles
- Strawberries dipped in white chocolate and sprinkles
- Mini boxes of 3 units for souvenirs
- Kits for birthdays, corporate events and baby showers
You can also include seasonal products, such as strawberry spoon eggs, stuffed chocotones or themed boxes.
Step 5: Organize yourself as an entrepreneur
Even if you are starting alone, it is essential to organize yourself like a small business.
Here are some actions that helped me:
- Financial control notebook: write down everything — expenses, sales, profits, orders.
- Production schedule: plan the week based on orders.
- Standardized service: create automatic messages for WhatsApp with deadlines, values and payment methods.
- Disclose every week: use Reels, customer testimonials and promotions to stay active on Instagram.
If possible, consider a MEI (Individual Microentrepreneur) in the future. This allows you to issue invoices, buy in bulk and even get credit to grow.
Testimonials and loyalty
Social proof is one of the best sales strategies.
Whenever you deliver an order, ask the customer to take a photo, record a video or leave a testimonial.
Example phrase to encourage:
“If you liked it, post a photo on Instagram and tag me! This helps me reach more people with my work 💕”
You can even create a “loyalty club”, offering a treat for every 5 purchases, or discount coupons for those who refer friends.
Outreach Strategies That Work
- Short videos with a romantic or lively soundtrack (Reels)
- Before and after production (behind the scenes builds trust)
- Holidays (Mother's Day, Valentine's Day, Children's Day, Christmas)
- Limited offers with phrases like:
- “Only 15 kits available this week!”
- “Last units in the special box!”
What if you want to sell every day?
You can establish partnerships with:
- Gift shops
- Local coffee shops and bakeries
- Schools and daycare centers
- Offices and companies (afternoon coffee, gifts, special dates)
These fixed points of sale can generate weekly revenue, even without you being there all the time.
Scaling your business
Over time, you can:
- Hire production help
- Rent a space for kitchen and storage
- Create bigger combos (with brigadeiros, cupcakes or chocolates)
- Serve other neighborhoods or cities with delivery partners
Conclusion
The strawberry of love can be the first step on a transformative journey. If at first it served as extra income, now it can become the heart of your business, a brand that represents affection, care and flavor.
Many women started with a pot, strawberries and willpower. Today they make their living exclusively from personalized confectionery. Why would it be any different with you?
With organization, identity and consistency, it is possible to get out of the jam and live what you love — and also inspire other people with your story.